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The marketing major provides students with basic skills necessary for careers in marketing. The curriculum is designed to develop students’ basic understanding of the marketing concept and how it is implemented in designing marketing mix strategies. Students graduating with a degree in marketing can move into professional careers in the public or private sector or graduate programs to further their educational development in the field of marketing.

Course # Course Title Credits
BSA 343 International Marketing 3
BSA 371 Consumer Behavior 3
BSA 414 Management Information Systems 3
BSA 442 Marketing Research 3
BSA Marketing Electives - Select from BSA 346,347,372,373 or 441 9