The Atlanta Chapter of the American Marketing Association (AMA) has raised more than $100,000 for the Ken Bernhardt Outstanding Collegiate Marketer Award, which honors outstanding marketing students from local Georgia colleges. Senior Shanice Wilson was one of five students to receive the honor and a scholarship.
"This scholarship award and honor are both amazing," Wilson said. "I'm really excited that I was able to represent my college. This honor also gives me the confidence to pursue my dreams after graduation."
The scholarship was awarded to five recipients $500 in 2011. Funds were raised through a personal endowment from Dr. Ken Bernhardt, Taylor E. Little Jr. Professor of Marketing and Special Assistant to the Dean of the J. Mack Robinson College of Business at Georgia State University, and corporate gifts from AT&T, AirTran, Cox, HoneyBaked Ham, 22 Squared, Enguage Media and other partners. Ken Bernhardt matched dollar for dollar all corporate donations.
“We are overwhelmed by the generous support from our community partners. Their generosity will help us recognize Atlanta’s top marketing students for many years to come,” said Dr. Ken Bernhardt, the scholarship’s founder, sponsor and namesake. “This year’s scholarship recipients represent the best and brightest and were selected for their driving passion for marketing, superior skills and dedication to their AMA chapter.”
The 2011 scholarship winners include:
· Amber Price of Berry College
· Endia Byrd of Georgia State University
· Shannon Hames of Chattahoochee Technical College
· Shauna Bassett of Georgia College & State University
· Shanice Wilson of Paine College
Scholarship winners were recognized at the 2011 AMA Atlanta Marketer of the Year (AMY) Awards in Atlanta, GA.
Dr. Bernhardt has been an active member of AMA since 1969. He joined the organization as a collegiate member and has dedicated his time and effort to AMA in a host of local and national roles, including former Atlanta chapter president and former National Chairman of the Board. In 2001, he received the AMA Wayne Lemburg Award for Lifetime Service to AMA for his commitment to Marketing and Leadership. Dr. Bernhardt founded the GSU Marketing Roundtable and the Marketing Awards for Excellence (MAX Awards). He currently serves on the Executive Advisory Board of AMA Atlanta and Professor of Marketing at Georgia State University. He also serves on numerous non-profit and for-profit boards.
About the Atlanta Chapter of the American Marketing Association
With over 700 members, AMA Atlanta is the fifth largest professional chapter in AMA – the largest marketing association in North America with nearly 40,000 marketing professionals in 600 chapters. AMA Atlanta’s primary function is to elevate the field of marketing by helping members grow their businesses, networks, knowledge and careers through “Linkology.” The chapter facilitates critical linkages through an individual’s lifelong path as a marketer by producing events and creating connections for marketers that provide inspiration, education, direction, employment and leadership. AMA members include professionals from an array of disciplines including: research, marketing technology, non-profit, academic, PR, advertising, branding, direct marketing, interactive, creative and next generation marketing. To learn more, visit www.ama-atlanta.com <http://www.ama-atlanta.com> .
For additional information, contact the Paine College Office of Communications and Marketing at (706) 396-7591 or Ncarter@paine.edu