The Office of Communications & Marketing oversees the event calendar for the website. The purpose of the calendar is to keep the Paine College community and the constituents of Paine College abreast of activities at the College.
If you wish to add a Paine College event to the calendar please complete the Request for Services form.
The main purpose of a College Press Release is to:
- Increase public awareness of activities and services provided by the College.
- Increase public awareness of faculty and student accomplishments.
- Increase awareness of special programs or services provided by the College.
Who Writes Press Releases?
The director is responsible for writing and issuing all Paine College Press Releases, including Press Releases. Any departments that need to promote a new initiative or event should complete a Public Relations Print, Publicity and Photography Request Form. Individuals are encouraged to draft a Press Release and forward it to the director who will ensure that the release is approved by all relevant parties and is issued to the media. The director may re-write any draft that comes to him/her to ensure that it suits the requirements of the media. No Paine College Press Releases should be issued to the media without liaising with the director first.
Who should be quoted in Press Releases?
Quotes are devices to make the Press Release more interesting to read and to back up the information in the Press Release. In most cases, the individuals directly involved with the activity should provide quotes. In some cases, it may be appropriate for just a director or a student to be quoted - and in a few instances where the Press Release is only aiming to provide a brief announcement or statement, no quote is needed.
Contact Details on Press Releases
There must be contact details on the Press Release to enable the media to go to someone for more information. This should include anyone quoted in the Press Release; however, it is essential that the individual submitting the release let the director know whether they will be available at the time of the issuing of the Press Release. All contacts must make themselves available to the media for the first point of contact and let the director know when the media contacts them and the nature of the call.
If you would like the Office of Communications & Marketing to create a Press Release, please complete a Request for Service Form
The Office of Communications & Marketing will assist your department with the planning, development and writing of brochures, newsletters and other publications. The office will work with Central Processing to coordinate the design of your publication. And, if your publication must be printed off campus, the Office of Central Processing will assist in finding the best price at a local printer. To ensure the success of your project, please notify us at least six (6) weeks prior to the time the publication is needed.
Working with The Office of Communications & Marketing in the development of printed materials ensures the publications will meet with the standards and guidelines established to maintain the College's image.
The Office of Communications & Marketing provides consistency of information and style and ensures that public information about Paine College is:
- Clear, concise and accurate
- Meets the requirements of various academic departments and administrative units
- Meets the requirements of the Georgia Foundation of Independent Colleges
- Reflects the stated mission and vision of the College.
Regardless of whether you use Office of Communications & Marketing to develop your materials, all publications geared toward external audiences must get written approval from the Office of Communications & Marketing before printing.
Photography services are by appointment and can be provided for classroom activities, events, performances, athletics and portraits. With only one photographer, scheduling can be a problem, so advance notice will help ensure your request can be met. Please provide at least two (2) weeks notice prior to your scheduled event/photo session. All photography is digital. It is very important to know the intended use of your photographs to insure an appropriate image resolution. Images intended for web page use or computer presentations do not require the same resolution as images destined for printing. Images copied from web pages ARE NOT suitable for printed publications. If you are aware of a particular image you would like to use for a printed project, please call to obtain a high-resolution version of the image appropriate for the intended output.
If photographs need to be reviewed, a web-based photo gallery can be used without the need for printed proofs. Access Photo Gallery ( picasa ).
After completion of the photography session: Photographs will be included in the online photo gallery. The Office of Communications & Marketing does not provide prints.
Contact the Office of Communications & Marketing for more information about photography. (email@example.com) or complete a Request of Service Form.
(firstname.lastname@example.org) or complete a Request of Service Form.
The Office of Communications & Marketing writes all news releases pertaining to Paine College and distributes them to the media through an online distribution service. We are able to immediately distribute releases locally, statewide, or across the nation.
If you are planning a major event, please remember to include a representative of The Office of Communications & Marketing in your planning sessions so that we may assist you with advance and day-of coverage of the event. To ensure that your event receives the attention it deserves, its good to give at least six (6) weeks notice prior to your scheduled campaign/event.
In addition, the Office of Communications & Marketing staff:
- Develops and maintains a relationship with the media, keeping in contact on a daily basis.
- Pitches story ideas about Paine College and its faculty, staff and students.
- Helps the media with its coverage of the College.
- Aids the media in finding campus experts to be quoted on issues in the news.
How to get your news distributed to the media
Examples of news items or story ideas:
- Upcoming cultural events, such as concerts, plays, readings, lectures, exhibits.
- Announcements of recognition awarded faculty, staff, and students.
- Announcements of new degrees or programs.
- Announcements of grants awarded to Paine College faculty or programs.
- Activities that Paine College faculty, staff, and students are involved in outside the campus that may be pitched as features.
The Office of Communications & Marketing oversees the College's overall advertising and marketing campaign. The office negotiates for general advertising aimed at promoting the College's image in publications aimed at prospective students and their parents.
The office will also assist individual departments who may wish to place advertisements to promote specific programs or classes. If a department wishes to purchase advertising, College Communications will:
- Meet with the Director of Communications & Marketing to determine the best, most economical approach to promotion (radio, TV or print, for instance.)
- Assist with the planning, writing and design of the advertisement.
- Negotiate with the newspaper or station to get the best price.
- Negotiate placement of the ad to ensure the best visibility for the ad.
All areas of the College may request a web presence on the official Paine College website, www.paine.edu through Office of Communications & Marketing. In general, the department, division or office supplies content. However, if there is content that you need help with we will be happy to assist.
The website is primarily used as a public relations, marketing and information tool to attract and retain qualified students, faculty and staff but also serves as an information and communications avenue for the campus community. The website should provide information that benefits our campus community by improving the day-to-day business functions of the College and strengthening our methods of communication.
What type of Web services do we offer?
Initial consultation by phone, email, or in person to discuss your ideas for a website and what might be the best approach for establishing your web pages.
Updates to webpages as requested by faculty, staff or administration
Updates to webpages according to current web standards
Development of new webpages
Development of new sub-sites (ex Homecoming, Orientation Week, Commencement etc)
Maintenance of blog
Development of online forms
Converting and uploading forms and documents
Updating Employee Directory
Other services as requested
Complete Request for Services Form
The Office of Communications and Marketing is responsible for maintaining the digital monitoring system in Candler Memorial Library Building, Haygood-Holsey Hall, Peters Campus Center and Collins-Callaway Library. Messages regarding the promotion of programs, events and activities at Paine College are acceptable and encouraged. At times, the sign is also used to promote events in Augusta community. Generally, messages run up until the day of the event.
- Flyers must be submitted in jpg file ONLY.
- Images must be submitted in a jpg file ONLY. GIF, TIF, PNG files will NOT be accepted.
- Microsoft PowerPoint slides are accepted.
- Submit Request For Services Form at least two weeks prior to your event.
All submissions will be reviewed prior to posting. If a submission is NOT approved, a representative from the Office of Communications and Marketing will notify you by email. If a submission is approved, it will be uploaded to the Digital Monitoring System on Monday.
Students must attach their Student Activities Digital Monitor Approval Form with appropriate approval signatures before the Office of Communications and Marketing approves it for upload to the digital monitoring system.
DIGITAL MONITOR SUBMISSIONS WILL BE POSTED ON MONDAY OF EACH WEEK ONLY!