Paine College OIA Office

Institutional Advancement

Mission Statement

The Office of Institutional Advancement strives to fulfill the mission of Paine College by providing support to the College in areas of fundraising and development. In doing so, the Institutional Advancement team walks together, ethically and in excellence as we carry out our service to Paine College students, alumni and friends with professionalism. We maintain a high regard and respect for our alumni and an encouraging optimism to secure private and public financial resources for Paine students of today and tomorrow! The Office of Institutional Advancement seeks to propel Paine College toward its objective of stimulating, molding, challenging and educating minds . . . worldwide.

Vision Statement

In our pursuit for securing and generating financial support, raising Paine College's visibility, cultivating alumni relations or reaching out to the community, Institutional Advancement will always have in mind and hold dear to our hearts, Paine College's five Ethical and Spiritual Core Values: Excellence, and Appreciation of Heritage Integrity, Fiscal Responsibility and Service. These core values hold true as we work with one another on the Institutional Advancement team. These core values will help foster respect for one another, compassion and creativity.

The Office of Institutional Advancement provides services in the following areas:

  • Alumni Relations
  • Annual Fund
  • Planned Giving
  • Corporate and Foundation Relations
  • Acknowledgement and Stewardship of Gifts
  • Database Management
  • Prospect Research
  • Proposal Writing
  • Communications & Marketing
  • Media Relations
  • Legistlative
  • Branding
  • Publications
  • UNFC Annual Campaign
  • Web Services

Institutional Advancement Staff




Helene Carter
Vice President for Institutional Advancement
Office: (706) 821-8232
Cell: (803) 664-0080

Helene Carter was appointed Vice President of Institutional Advancement at Paine College in 2009. She was recruited to lead a newly developed fundraising unit (Institutional Development) designed to support several fundraising offices: Alumni Relations; Communications & Marketing; Endowments, Scholarships and others. Ms. Carter also serves on the team that directs the legislative agenda for the Institution and helps guide fundraising and friend-raising events. Since her arrival at Paine, Ms. Carter has steered several grant opportunities that benefited capital improvements and scholarships that garnered over $1.5 million; acquired in-kind gifts of furniture and computer equipment valued over $500,000; and rendered guidance to all areas of fundraising in the Institutional Advancement office. Ms. Carter also lends her writing and publishing skills to other offices. An avid relationship builder, she cultivated the Tom Joyner Foundation Campaign for the College and coordinated An Evening with Bill Cosby in Concert that was dedicated to Faculty and Staff and served as a bridge builder between the College and the community. Of note, Ms. Carter served as editor for several publications that were cited for design excellence by the SC Affiliate of the National Federation of Press Women. Prior to Ms. Carter's arrival, during her tenure at Claflin University as Director of Public Relations (1998-2007) and Director of Special Events (2007-2009), she garnered a USA Today feature story about the Call Me MISTER Teacher Education program at Claflin. The USA Today article caught Oprah Winfrey's attention and as a result, the Oprah Winfrey Angel Network donated $100,000 to the program which helped to reduce the Misters' tuition. In 2004, Helene procured the largest single donation ever recorded of African art and artifacts (150 pieces) valued over $125,000 from a private collector for the Claflin Arthur Rose Museum. Ms. Carter also coordinated televised pay-per-view boxing bouts for the late sports promoter Butch Lewis (1993-1997). Ms. Carter is a writer and a musician, enjoys the outdoors and the Smokey Mountains.








Cinderella Walker, MBA
Assistant Director of Gifts and Database Management
Office: (706) 821-8338

Ms. Cinderella Walker joined Paine College Office of Institutional Advancement in August of 2004 and rose through positions including Administrative Assistant, Data Entry Manager, Data Entry and Management Specialist, and Assistant Director of Donor Management. Ms. Walker currently serves as Assistant Director of Gifts and Database Management in the Office of Institutional Advancement at Paine College. 
Ms. Walker formerly served as the Executive Director of the Waynesboro-Burke Human Relations Commission where her role was to act as a conciliator in controversies involving human relations and assist in improving the equality for employment and advancement in the county government. Her professional development includes Interpersonal Relations and Alternative Dispute Resolution training and affiliations with the U. S. Equal Employment Opportunity Commission, Augusta, GA, Georgia Human Relations Commission, Atlanta, GA and Notary Public Association. Ms. Walker holds a Master of Business Administration and a Bachelor of Science Degree in Business Management from the University of Phoenix. Ms. Walker also received her Associates of Applied Technology Degree in accounting from Augusta Technical College. Ms. Walker is an active member of the Givens Grove Missionary Baptist Church where she currently serves on the finance and provision serving committees. In addition, Ms. Walker is a member of the adult choir and work with youth ministries. Prior affiliations include: Burke County's Family Connection Collaborative, Inc., Communities in School mentoring program, Georgia Client Council, Optimist Club of Waynesboro, Genealogist Association, Keysville Adult Literacy Program and "Come Back to Keysville Day" Event.










Alexis S. Tubman
Coordinator of Donor Relations
Office: (706) 821-8233

Alexis S. Tubman is a native of Augusta Georgia. Ms. Tubman became a part of the Paine College Office of Institutional Advancement on November 30, 2017. Ms. Tubman is very excited about joining the team as the Coordinator of Donor Relations. Ms. Tubman is a 1990 graduate of Paine College with a BS in Business Administration. Ms. Tubman's career has a span of over 50 plus years. Her most recent position was with the Georgia Association of Educators, which is a state affiliate of the National Education Association, where she served as a recruiter. Ms. Tubman has been a member of Mt Calvary Baptist Church for over 30 years. Ms. Tubman loves Paine College and shows it through her associations with the Paine College National Alumni Association (Life Member) and volunteer service. She's also a member of the Red-Hot Chili Peppers of the Red Hat Society. Ms. Tubman ‘s legacy consists of five children, eight grandchildren and seven great grands.











Tonya Williams
Digital Marketing Consultant
Office: (706) 396-7591
Cell: (706) 691-2956

As Digital Marketing consultant at Paine College, Tonya Williams oversees the digital marketing strategy for the college. Ms. Williams has ten plus years of experience in creating, launching, and managing marketing campaigns. Her expertise includes working for media companies, as an independent Digital Marketing Consultant. During her career, she has implemented integrated marketing strategies that incorporated traditional marketing with social media, mobile marketing, search engine optimization and search engine marketing for companies in diverse verticals. She is skilled and adept at identifying best-of-class tools and technology for administering, analyzing, reporting digital marketing efforts, monitoring industry trends, and targets customer segment behavior to develop actionable insights and strategies. Ms. Williams works to create a consistent and unified brand image for the Paine College community. She is committed to utilizing her knowledge and skills to focus on brand messaging that illustrates all that Paine College has to offer to the local community and the world.







Staging Enabled