Digital Communications Specialist

Paine College is a private church affiliated liberal arts college repositioning itself as a nationally significant liberal arts institution and center of cultural capital transference.  Under the dynamic leadership of its newly inaugurated president, Dr. Lester Agyei McCorn, the College endeavors to deliver an education characterized by academic rigor and offering transformative opportunities through student/faculty research, global experiences, community service learning and internships that develops the knowledge, values and skills needed to serve the global, civic and faith communities.

In February 2026, the College unveiled its 10-year strategic plan – PAINE 2036:  The Transformation to Preeminence that outlines the institution’s plan to become a national liberal arts institution and one of the top 10 HBCUs in the nation.  PAINE 2036 calls for an aggressive implementation of data driven decision making and technology employment in the service of its stakeholders.

The President and Vice President of Institutional Advancement at Paine College are seeking to hire a full-time Digital Communications Specialist to champion the strategic priorities of PAINE 2036 and the institutional opportunities this transition present. The chosen Specialist leads web design, multimedia production, and digital outreach initiatives for the entire College community. S/h oversees development and management of division websites and web portals, strengthens online engagement through SEO and digital strategy, and supports global outreach through multimedia content and technology solutions.

This role is the deputy architect of Paine’s digital ecosystem, orchestrating a high-impact strategy that transforms raw data into compelling narratives to galvanize stakeholder engagement and revenue. This leader aligns internal units and spearheads the integration of emerging tech, like AI and mobile platforms, to build a seamless journey that mobilizes stakeholders.

By cultivating an external influencer network and mentoring a scalable student workforce, they ensure a sophisticated, consistent brand story that elevates the College’s national reputation and drives measurable ROI across all platforms.

Web Design, Development & Management

• Design, develop, and maintain division websites and web portals, including WordPress-based platforms
• Manage content updates, site functionality, hosting, domain management, and web security.
• Develop new web applications and interactive features.
• Troubleshoot technical issues and coordinate with vendors as needed.
• Ensure accessibility, usability, and responsive design across devices.
• Maintain brand standards and visual consistency across digital properties.

Digital Outreach, Search Engine Optimization (SEO), and Multimedia Production

• Develop and implement digital outreach strategies to expand online engagement.
• Optimize websites and content for search engines (SEO) to improve visibility and search rankings.
• Monitor web analytics (e.g., Google Analytics) and generate performance reports.
• Identify audience trends and recommend strategies to increase user engagement.
• Support email, social media, and digital marketing initiatives.
• Produce and edit digital video and audio content to support outreach initiatives.
• Develop interactive tutorials and online training materials.
• Create multimedia assets for websites, campaigns, and events.
• Identify and implement emerging multimedia technologies to enhance engagement.

Content, Stakeholder & Outreach Support

• Maintain accurate and timely website content related to financial aid, outreach programs, and statewide initiatives.
• Provide technical assistance, training, and support to community partners, educators, and stakeholders in effectively using web platforms and digital resources.
• Assist with outreach activities, conferences, workshops, community events, and digital promotion of statewide initiatives.
• Occasional evening and weekend travel may be required.

Education: Bachelor’s degree in Web Design, Digital Media, Communications, Marketing, or a related field.

Work Experience: This is an entry level position.

Documents Needed to Apply: Cover Letter, Resume and 2 – 4 Content Work Samples Required

• Web design and front-end development (HTML/CSS)
• WordPress development and content management.
• Search Engine Optimization (SEO) best practices.
• Google Analytics and digital performance reporting.
• Audio engineering and digital video production.
• Adobe Creative Suite
• Content Management Systems (CMS)
• Web security and application testing.
• Strong project management and organizational skills.
• Ability to translate technical concepts for non-technical audiences.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong problem-solving and analytical skills.

• Ability to multitask in a fast-paced environment, working independently, while managing conflicting priorities.
• Knowledge of principles and practices of organization, planning, and records management administration.
• Understanding of the culture and mechanics of higher education.
• Ability to work extra hours with little or no advance notice.
• Ability to travel to off-site locations by car or air for events and meetings on occasion.
• Strong analytical and problem-solving skills.
• Professional working proficiency in English and Spanish strongly preferred.

Demonstrates a proficiency level in:

• Operation and application of computer-based academic support systems or computer software applications related to a student information system (i.e., Jenzabar, MAUI, PeopleSoft, Banner, etc.)
• Possesses advanced project management education and certifications (e.g. PMI Project Management Professional (PMP), Master Certificate in Project Management, PRINCE2, AIPM Certified Practicing Project Manager (CPPM), Lean, Agile, Six Sigma certification)
• Experience (preferably 2 or more years) working directly with Jenzabar.
• Knowledge of regulations, familiarity with the operations of a registrar’s office
• Knowledge of FERPA.

• Monday-Friday: 8:30am-5pm
• May be required to work occasional nights and weekends